Section 1
Usage must be written
Creator content may be used commercially only under written usage terms. Rights are not assumed because content was delivered, posted, or paid for.
Section 2
Organic and paid usage
Organic use on a company’s owned channels must be stated in the campaign scope. Paid ads, boosted posts, whitelisting, platform-specific ad use, and media buying require separate written rights.
Section 3
Editing, repurposing, and duration
Editing, cropping, subtitling, repurposing, third-party sharing, geographic rights, exclusivity, perpetual usage, or creator likeness use must be agreed in writing before use.
Section 4
Removal and misuse
Content may not be used beyond agreed rights. If an issue is identified, the studio may request pause, removal, clarification, or a new written rights agreement.